Challenge
A digital services agency needed a reliable way to collect inquiries from its website and automatically send confirmation emails to potential clients.
Their existing contact form was basic — submissions came through via email with no tracking, no confirmation message to the sender, and frequent delivery failures due to mail server issues. Building and maintaining a custom backend for form handling and email notifications would have required ongoing development time and security management.
Solution
We implemented a lightweight workflow using Formspark for form handling and Zapier for automation.
- Static HTML form posts directly to Formspark endpoint, removing need for custom backend
- Formspark validates and stores submissions securely with spam protection and HTTPS encryption
- Zapier workflow triggers email confirmation to client via Gmail integration
- Internal notification sent to sales team with all submitted details
- Submission data automatically logged into Google Sheets for record-keeping
Results
- Reduced form setup and maintenance time by 80%
- Ensured 100% delivery of client confirmation emails
- Created clear record of every submission for analytics
- Enabled scalable automation for future workflows (CRM sync, Slack alerts)
Technologies Used
FormsparkZapierGmail APIGoogle Sheets API